The Innovative

B RISBANE SEO AGENCY

Dan: In a nutshell, SEO is making your website as appealing to Google and other search engines, as they aim to send their users to the best possible websites. Over the years people have tried to make SEO sound more complicated, and whilst there is an understanding needed at quite a technical level to delve into algorithms and other things, if you built your website with the question ‘is this the best possible website I can build, and would users have a good experience on the site?’ you won’t go far wrong, and you’ll rank well in organic listings.

On-page optimization ensures that various signals on the pages of a website send the appropriate signals to Google that help improve rankings, whether this is great content improved page titles concerning the topic written about.

They can be, but only when optimized correctly. The potential issue with landing pages is that they tend to be very similar, and very thin on content, so not providing the greatest experience in the sense of a query search. It can be tricky to get landing pages right for SEO, but when they are right, they’re no less useful than a normal page on the website.

Digital marketing is working together more than ever before and having a well-rounded strategy including different channels – including SEO and social media – is the key to creating the greatest amount of online visibility. Whilst some industries will suit one digital marketing discipline or the other more, it largely comes down to where your audience is looking for your services. Paid options when applying social media marketing also mean that if you’re looking for a quick short-term return this could be the better option – again, depending on your product or service.

Image optimization is a tale of two halves, the first being focused on ensuring the image is compressed as much as possible without loss of quality. This allows the image file size to be decreased, and therefore load quickly. You should also make sure that you’re serving images that are scaled correctly.

The second half is ensuring that images have appropriate file names and alt text. For example, an image with a file name of ‘IMAGE1.PNG’ and an alt text of ‘IMAGE1’ isn’t useful for search engines, or people using accessibility software. The filename and alt text should accurately describe the contents of the image – for example, ‘red-car.png’ and ‘red car on a road’.

Employ the best specialist SEO agency in Manchester (hint!) and save yourself the headache! If you did want to do this yourself, the best way to get traffic to your site is to ensure that you’re adding value to your site. Look at it like this, if you were a user looking to buy a product/service or gather information about a specific topic, would you be happy with your experience on your own site? If not, then make the necessary changes. If you are, Google will have no hesitation in sending your site traffic. Obviously, obtaining backlinks and other factors contribute to the levels of traffic your site will receive, but as a general rule of thumb, this is a good one.

Simply, yes. Having your site on a secure server (which is what HTTPS signifies) is a sign to Google that users on the site can trust you. Most websites can obtain a free SSL certificate, and it’s quite easy to implement. This would be one of my first port-of-call when looking at a new site from an SEO perspective.

Google used to crawl the desktop versions of websites, and that ranks them on mobile device searches, whereas now they’ve switched it around and they crawl the mobile version and rank the desktop from what they find. The main way it has changed SEO is that now you need to provide a great experience to mobile users, especially when it comes to speed, design, and user engagement.