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What are long-tail keywords in SEO?

long tail keyword
Published on: 29 June, 2019

The keyword is the ultimate thing in SEO, which creates a real-time difference. Unless you choose the right set of keywords for your website, for each of your pages, and for each blog article, you are going to miss out on much of the traffic, although you are having more relevant content than others. Long-tail keywords are search terms with relatively low search volume and competition levels.

There are different things that are to be checked in a keyword. They are the key set of words that are going to identify your contents and the pages. To get the best result make a research of the same. Try to choose the right set of keywords – the best one is a mix of a highly competitive and a low competitive keyword and use that evenly in your content. Among the different things in keywords, the long-tail keywords are the type of SEO, expert which acts in a bit different style. Before going into the details of the same, it is better to clarify the concept of Keywords.

Basic Concept of Keywords

To start off, the very basic concept of keywords has to be made clear. Unless that is cleared out, you will not be able to understand the different angles of keywords.

So, first, clear out the different basic things about keywords –

What is a Keyword?


A Keyword is a set of words that acts as a locator for the search engine. Whenever you create some content, you assign some keywords for that. You enlist that content URL in the sitemap and the webmaster of the search engine crawls through the content and maps the keyword that the content bears in it.

How do Keywords actually work?

Now whenever the same keyword is searched by some of the viewers, search engines crawl through its directory and make a list of the pages that bear that particular keyword or the relevant ones. Now, the search engine will start searching through the ranks of all the result pages and will sort down the pages according to that rank. These pages will be displayed before you, as a search result.

Keywords are not unique

Hence, you can understand by now that, keywords are the ultimate hero that wins the races for a webpage, where the content acts as the movies, where the heroes worked. Just like the fact that a movie must have to be unique but a hero can be cast in more than one movie, similar the matter is in case of content and the keyword. There can be multiple contents bearing the same keyword, but there cannot be two same contents with similar keywords. Thus, keywords are not unique, but the contents are.

Targeting by keywords

By now the basic concept of keywords has been cleared out by you. So, come to the second aspect of the keywords. A keyword usually comes with different suffixes.


This suffix acts as the radar to the main keyword, as is seen in the case of birds, where the tail acts as the radar for them.  So, the better design of the tail of keywords better will be their performance.

How does a tail work for a keyword?

The tail works like a radar for a keyword that is going to identify the niche for your business. To understand the thing, you will need some examples.

Check the following example

“Best dentist in California”

short tail vs long tail keyword

See here that California is acting like a niche maker here. The keyword points out the dentist in the city of California. See another example here –

“Dentist for Root Canal in California”

Here “Root Canal” works as the niche for dentists and on the other hand, “California” works as the same niche location. This is the keyword that is going to give the best support in targeting the location of your business.

What is the long-tailed keyword?

Long-tailed keywords are the best supportive elements that are going to specify the niche of your business in a typical style. In fact, this is the keyword that is going to determine the niche of your business. Here is the top feature that formats the long-tailed keywords in the best way.

Here are they for your ease –

Niche selection – You can absolute the niche of your business. You can specify the segment of your business. For example, if you are using long-tail keywords like “Slate roofing in Los Angles”. Here slate works as the tail of the keyword and Los Angles act as the location reminder.

Multi-purpose keyword – Long-tailed keywords are usually multi-purpose elements, which will target the broad segment, the niche of it, and also the location of your business. Take an example – “Roofing expert for a roof repairing in New York”. Here there are three keywords in total – roofing expert, roof repairing, and New York. So, basically, you are using three keywords in one keyword and thus making the thing easy for search engines to track down your page.

Vary the keyword – They are very much effective too, as the tail of the keyword changes within the same content. Using more than one keyword on one particular page is not specifically liked by the search engines. But in the case of long-tailed keywords, this obligation doesn’t remain. Basically here the suffix or the tail part of the keyword changes, but the former or the main keyword remains unchanged. It actually performs as the anchor keyword, which later reforms in a different way.  For example, one keyword is – “Roofing expert with corporate expertise”. You can use that in other forms like, “Roofing expert for householders” or “Roofing expert for roof repairing”. Thus you are targeting three niches with one keyword, simply by shifting the tail. You are using multiple keywords for one content. Thus, it will act as multiple niches targeting keywords.

Advantages of Long-tailed keyword

By now, you have understood the difference between the keywords and the features of the long-tailed keywords. Now, you are thinking about the different advantages of that keyword. This will make you understand how and where to use the long-tailed keywords.

  • The first thing is that the long-tailed keywords are very much responsible to show multiple niches with the same content.
  • In the long articles, you find that repetition of the same keyword makes the content a little more monotonous. This monotone of the content can be avoided by the use of long-tailed keywords.
  • Your content developer, while dealing with long content uses the same keyword in different places. While doing so, the keyword placing might not match the content placing. Long-tailed keywords give essential flexibility to your writers. So, the content remains much more relevant for SEO and also for readers.

Disadvantages of Long-tailed keywords

  • There are some wrong sides of the long-tailed keywords too. Unless you understand the right keyword for use, you would use them wrongly. Follow the cons of the keywords and apply them to your content in the right style.
  • These keywords are long and can be wrongly used by the writer. This wrong placement can entirely change the success factor of the content in Search Engines.
  • The long-tailed keywords are superb to give you the right help in all possible ways, but in some cases, they can be miraculous – especially when repetition of the same keyword is sought.
  • The final thing that is to be noted here is the final keyword results. You will not get proper suggestions of the same, from the keyword planners. Thus, the choice of the keywords has to be made by you and without any research.


Putting the keywords in the right position is going to give the best result to you in the right and appropriate manner. This is the key aspect that is going to give excellent support to all the users and all the sites. First of all, the thing that is needed to be done here is to make the use of keywords look alive in the content. For no reason, the keyword used in sentences must look discreet in the content.  This is the thing that Google or other search engines like to find. Hence, you use the normal keywords or long-tailed keywords, focus on the use of the keywords in the content. This is the thing that is going to create a major difference for your site compared to that of the others.


Thus, there are different good and bad sides to long-tailed keywords. You will have to consider all the pros and cons and then select the right thing and omit the wrong things. This will help you work with the different long-tailed keywords and place them accurately in your content. This is where the best part of the long-tailed keyword is and by applying that in the right sense, you are going to get the best result in the best way.  In one word, long-tailed keywords are very much effective and very much appropriate for SEO purposes too. Hence, start using the same from today itself and start getting the aid. If you want to increase your business, you can contact any of the gold coast SEO agencies near your hand. As we have discussed above, there’s a lot to learn about SEO. But if you consider how much organic traffic SEO can bring, the time can be worth it.

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